The Top 4 Benefits of Having a Studio Website

Excellent Value
When compared to other forms of advertising (newspapers, mass mailings, etc.) the cost-value relationship of owning a studio website is considerably better. Unlike a postcard or flier that is usually tossed away once glanced at, a website is not a 'one shot deal'. It is there for visitors when they want it, day or night, and at the simple click of a button.

Pull in New Customers
Websites compliment word of mouth marketing. When a student mentions to a friend how much they love their studio, the friend can go online to check it out. Prospective customers might be swayed if they can learn a little more about you, your studio and your classes without having to call or take the time to meet you in person. With a website, prospects can learn about your studio 24 hours a day, 7 days a week.

Increase Promotional Possibilities
For example, online coupons or discount offers, like the one below, generate interest and new customers. The ability to update your site through the month means fresh content, content that can direct visitors to your next recital, county fair performance, or fund raiser. And if you put your studio newsletter online, you know it’s always available to your students and/or their parents, and virtually impossible for them to lose under a pile of papers on the kitchen table. Incidentally, you’ll find valuable studio marketing tips regarding promotional possibilities in our studio marketing newsletter.

Increase Customer Service while Reducing Support Costs
How much time do you and your staff spend repeatedly answering the same questions by phone? Visitors can access information about your classes, rehearsals and policies right from your website at their convenience. This reduces incoming customer service calls, and demands on costly staff time.

 

 

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