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Our Dance Studio Breakthrough blog gives you the latest news and trends in studio marketing, branding, and website optimization. Give it a visit, and/or sign up for our newsletter to get the goodies sent directly to your email inbox.

NOTE: Viewing the blogposts below will take you to our Dance Studio Breakthrough blog, in a separate window.

Featured Blogposts:

How to Improve Your Dance Studio Website’s Google Ranking

If you’re not yet showing up on the first page of Google with the keywords “dance studio” + your city (or are concerned that other studios may usurp your position), then it’s worth taking the time to revamp your title tags.

A great title tag includes the most important keywords for your site and is relevant to the topic of the page. Title tags appear in browser title bars/tabs, and on search engine results pages. Here’s an example of a good...


How to Choose an Effective Slogan for your Dance Studio

Dance studios can benefit greatly from the boost that a well-crafted tagline gives to a brand’s strength, visibility, and perceived value. A slogan done right will direct people to your dance studio and promise an experience that can’t be duplicated anywhere else.

Some say that a slogan is more important than a logo or even your company name – and it is often overlooked. So how do you choose...


Top 3 Navigation Bar Best Practices for your Website

We’ve all been on sites where we’re initially interested, but quickly start to feel like we’re stumbling around in the dark as we try to find answers to our basic questions. If new prospects are finding your studio’s website, the last thing you want is for them to leave in frustration!

The naming, organization, and location of your navigation tab headers determines in great part the overall experience of your website visitors. Here's how to optimize...


Create an Effective FAQ Page for your Dance Studio’s Website

A good FAQ page is an indication that you are customer focused and determined to be the best studio choice for them, and they’ll thank you with their business and loyalty.

Are you considering a Frequently Asked Questions (FAQ) page for your dance studio website? It can be a great tool if you do it right, but they’re not for everybody. Here are a few tips for determining whether an FAQ page is right for you, and for making an excellent...


How to Get Prizewinning Testimonials for your Dance Studio

Using testimonials the right way will convince new prospects of the benefits of their children taking class at your dance studio and bring more new dancers coming through your studio’s doors.

But how do you get testimonials that will benefit your school the most?

Here’s the strategy for obtaining high quality testimonials and then using them for...


How Content Marketing Grows Your Dance Studio

Having solid, unique content on your website not only builds your reputation in the community and positive relationships with your prospects and customers, it generates more traffic to your studio’s site in the first place.

Most dance studios have yet to discover and use this technique. But we’ve got you covered! What types of content will drive more traffic to...


Making Friends with Social Media

Are you unsure which or how many social media channels you should be using for your dance studio? Do you feel pressure to do more social media than you’re comfortable with? Have you bit off more than you can chew and are regretting starting up one (or more) of your social media accounts?

It’s so easy to feel overwhelmed by the options and pressured to be super socially active, on top of all the duties of running a dance studio. Just remember that...


Updating Your Dance Studio Website’s Content in 3 Easy Steps

Can't remember the last time your website content was updated? Even if you keep up several of your pages, such as your Events and Calendar pages, it's very easy and common for other site materials to become out of date.

Let's make sure your website is up to date with fresh content and is being the best marketing tool it can be for your business. Here are the 3 easy steps to...



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